STAFF INSTRUCTION
Sony Honda Mobility Team
@ CES 26

Dear Ambassadors

We are very excited to have you on our team! Please carefully and thoroughly read every detail on this page and be ready for the showtime!!

ON-SITE CONTACT

Your onsite contact person is Asako Okatani.
Meet Asako on-site on your first work day and thereafter.
Please also follow the instructions of the agency (Hakuhodo) and the exhibiting company (SHM) if they provide any.
Reach out to Asako immediately in an emergency by texting your full name to the following number.

LOCATION

3150 Paradise Rd, Las Vegas, NV 89109
Exhibitor: Sony Honda Mobility

WORK SCHEDULE

Work schedule varies by position. Please arrive and be ready at your assigned booth at the scheduled START times each day.
*PLEASE CONFIRM YOUR WORKSHIFTS ONCE AGAIN.

★★★ PUNCTUALITY IS CRUCIAL !! ★★★

Please be sure to arrive for your scheduled shifts on time. It is imperative that you be ready at your designated booth at the commencement of the event. In case of any emergency or if you are running late, please inform us immediately at the above number. If there are missed hours due to tardiness or any other reasons, including traffic, it will be reflected on your compensation on a pro-rate basis in 15-minute increments.

BADGE REGISTRATION

You should have received an email titled CES 2026: Complete Your Registration.” Please complete your registration by following the instructions provided in the email.

During the registration process, you will be required to upload a recent photograph and complete the necessary forms. Please refer to this PDF file for guidance.

Once your registration is complete, you will receive a confirmation email containing a QR code, which will be required when you pick up your badge on-site.

BADGE PICKUP

All CES attendees, including media and individual exhibitor personnel, must personally obtain their official badge. A badge is required at all times to access the event venue.

Badges can be collected at various locations, including the airport, starting on 1/2 or 1/3, depending on the location. Please visit one of the designated badge pickup locations before your first workday and present the following:

 

  • Government-issued photo ID

  • QR code received in the registration confirmation email (displayed on your smartphone or printed for scanning)

 

Please Note:

  • We strongly recommend picking up your badge the day before your first workday.

  • If you plan to pick up your badge on the morning of your first workday, please allow ample time, especially if your workday begins on the first show day (1/6), to circumvent any potential delays due to queues.

  • You will not be allowed to enter the venue without a badge.

  • CES organizers will not replace lost or stolen badges, and badges will not be reprinted. Please make sure to keep your badge with you at all times during the event.

GETTING TO YOUR WORKSITE AND AROUND

For Out-of-Town Staff Members:

 

Upon arrival, please check in at Hilton Grand Vacations Club on the Las Vegas Strip by providing your name.

From the hotel, you can walk to the LVCC Riviera Station and take a Vegas Loop vehicle to the LVCC Central Plaza Station.

Vegas Loop rides between LVCC stations (West, Central, South, and Riviera) are free during CES.

There are also several Transportation Options during your stay in Las Vegas.
 
 

 

For Local Staff Members:

 

If you are planning to drive to your worksite, there are some paid or free parking options including:

  • Westgate Las Vegas Resort & Casino (Walk to LVCC)
  • SAHARA Las Vegas (Take Monorail to LVCC)
  • Circus Circus Hotel and Casino (Take Loop to LVCC)
 
The Visitor Parking spaces at these hotels are based on availability, and we cannot guarantee their availability.
The road and parking will be heavily congested during the show period and there are often long lines to enter the Westgate parking lots. Please allow yourself enough cushion time to ensure you can arrive at your booth by the scheduled call time.

★★★ AGAIN, PUNCTUALITY IS CRUCIAL !! ★★★

The streets and parking garages are expected to be congested during the show week. If you will be on wheels, please be sure to spare yourself plenty of time (at least 30 minutes or more) to avoid delay due to traffic and parking so you will be at your booth on time.

EXPENSE AND REIMBURSEMENT

Transportation Expenses:

 
We will reimburse your travel expenses upon receipt of your receipts.

Reimbursable expenses include:

  • Flights between your hometown airport and Las Vegas airport
  • Transportation expense, such as ride-share services, metro, bus or train between the your residence and the local airport
  • Transportation expense between Las Vegas airport and the hotel
  • Transportation expense between hotel and Las Vegas Convention Center (if applicable)
  • Parking fee at your worksite (local staff only)


Meal & Incidental:


We will provide the Per Diem to cover your meal and incidental expenses based on the GSA standard rates:

$64.50 for 1st day (travel-only day)
$86.00 for each service day
$64.50 for last day (travel-only day)

PAYMENT

Please submit your your invoice along with copies of all your receipts to event@mytaskpro.com by NO LATER THAN 1/14/2026 using the following template.

Please read the instructions carefully for accuracy.

 

Invoice and Expense Form

 
Your payment will be processed within two weeks after the show.
Please note that we are not able to reimburse the expense that is not supported by the original receipt. 

BRAND INFORMATION AND ROLES

We represent Sony Honda Mobility, a joint-venture automotive company established in 2022 by Sony Group Corporation and Honda Motor Company to produce the battery-electric vehicle AFEELA.
 
Please check the following websites and videos for an understanding of the nature of the work and basic information about the products. We will provide detailed information through on-site training. 
 

Role and Task for each position:

 

Front Desk / Guest Concierge:

Your primary role is to greet media personnel and efficiently manage their appointments for demonstration experiences, interviews, and press conference seating, while coordinating seamlessly with demonstrators and exhibitor personnel.

 

Demonstrator:

Your primary role is to demonstrate and present the vehicle’s features, key highlights, and specifications to media and press representatives, following a prewritten script and the provided specification and feature materials.

 

Exhibit Assistant / Operation Crew:

Your primary role is to assist guests and team members as an usher, handout staff member, and floating customer service representative, ensuring that the exhibit operates smoothly and efficiently. Training will be provided on the morning of the first show day before the exhibit opens.

 

 

Official Website

https://www.shm-afeela.com

 

Videos from CES 2025

 

AFEELA | CES 2025 Highlight

 
 

DRESS CODE

*** Please bring your uniform from CES 2025 if you still have it in your possession.***

 

As brand ambassadors representing the AFEELA brand, we will be dressed in coordinated black-and-white attire. A black shirt will be provided as part of the uniform. Please wear it neatly with an undershirt.

 

Ref. 2024 CES AFEELA Styling Guide

Las Vegas Climate in January

*The average temperature in Las Vegas in January ranges from a high of 15°C (59°F) to a low of -2°C (28°F), with a significant difference between day and night. Especially at night, temperatures can drop below freezing. When walking outside during your commute, it’s advisable to take thorough precautions against the cold, such as wearing a down jacket, heat-retaining clothing like Heattech, and gloves.

Uniform Images:

Screenshot
Screenshot

Color Guidelines:

Top
 

Wear the AFEELA-brand black shirt as an outer. The shirt can be worn tucked in or left out. For the 2025 version of the shirt, we suggest wearing it with buttons closed, though it is not mandatory.

Inner

Plain in white or black is recommended for the inner layer. Turtlenecks are also acceptable.

 

Bottom

Comforting/movable  and plain black pants are recommended. Denim is also acceptable as long as there are no tears or excessive wear.

Shoes

Shoes should be monotone. Sneakers or leather shoes are acceptable.
No color Logo (except B&W) on shoes.

MEAL BREAKS/REST BREAKS

Breaks will be taken on a rotating basis. Please follow the planned schedule and the Director’s on-site instructions.

Meal breaks are limited and may not allow sufficient time to purchase food outside the venue. Meals may be provided by the exhibitor; this is currently being confirmed. Please note that we are not able to accommodate dietary restrictions.

YOUR BELONGINGS

The staff back-room space is very limited. Please minimize the number of personal belongings you bring to the site. Suitcases are not allowed inside the booth due to space limitations.

We, the exhibitor and the event organizer are not responsible for any lost, stolen, or damaged items. The space is shared with many other crew and will not be locked. Please do not bring any valuable items, and be sure to keep your wallet and phone with you at all times.

ANY QUESTIONS?